Price: 479.80€ per person [+ 24% VAT for Finnish customers].
All food & beverages are included in the price. Food is an important part of the experience at Wiurila Manor. Fresh, seasonal dishes utilise local flavours and ingredients, and are designed to be fulfilling, energising and delicious.
*Dietary concerns can be accommodated. Please note any dietary requirements during checkout.
INNOVATING THE FUTURE
What are the big global shifts that are changing consumer behavior? Tools and approaches for innovation.
WHERE ARE YOU PLAYING: THE GLOBAL GAME-CHANGERS
How to analyse the trends? What trends are right for you? Learn how to separate lasting trends from temporary fads.
WHERE DO YOU WANT TO GO: CATEGORY ANALYSIS
How to drive innovation on a category level? Strategies to enter, steal share or defend? Learn the importance of selecting the right market entry strategies
WHO TO TARGET: CONSUMERS
How to target the right consumer and motivation to drive margin or volume growth? Learn to recognize the four basic consumer drivers in food and health. How to communicate the (right) benefit?
HOW TO GET THERE: POSITIONING & ROADMAP
How to position your brand for growth? How to pre-analyse the success potential for a new concept ahead
of the launch? How to develop and share a brand innovation roadmap?
MAKING IT HAPPEN: YOUR TEAM
How to create team alignment on strategy and brand position for optimal support of your organiSation? How to bridge R&D and Marketing? How to use the FourFactors® as a tool for action?
The Masterclass is an inspiring, energising day that includes:
Insight into the 3 big global shifts that are changing consumer wants & behaviours
Insight into the 6 game-changing strategies in food & health
An understanding of the FourFactors® tool, and how to use it to accelerate consumer-centric innovations in the market
A memorable experience with colleagues and peers at Wiurila Manor
Learn what is happening, why it is happening and how you can make it happen for your business!
WHO SHOULD ATTEND?
The Masterclass will benefit anyone involved in innovation within food, health and nutrition. The FourFactors® is an invaluable tool for Management, Business Development, Sales & Marketing individuals to fast-track success with targeted innovations.
If you have any questions about the Masterclass, please contact us at firstname.lastname@example.org.
The Healthy Marketing Team
Founded in 2007, the Healthy Marketing Team is today the leading global brand strategy and innovation consultancy for the global nutrition industry. The HMT is the home of the FourFactors®, a consumer centric co-innovation toolbox, based on 20 years of best practices in food & health marketing. In this Masterclass, Peter Wennström, creator of the FourFactors® model, will present insight into the 6 game-changing trends in food & health, and training on the FourFactors® tool.
Invenire Market Intelligence Oy
Invenire Market Intelligence Oy has been working with global and local clients in the food, nutrition and related markets since 2003. Working as the “& Co” partner to business leaders, Invenire’s business facilitation approach helps leaders think, create, connect and act to design and deliver better human-centric and sustainable systems, services and products. Invenire's lead Analyst & Strategist will deliver a valuable insight into the big global shifts occuring, and how they are changing the nature of the consumer-brand relationship.
Wiurila is an esteemed manor of Finland, where heritage meets modern life. Set amongst natural parklands in Halikko, Finland, Wiurila offers an inspiring setting to focus and switch off from the everyday. Wiurila's historical buildings feature a wealth of history and culture, as well as modern creative spaces. Find out more at www.wiurila.fi.