FourFactors® Masterclass: The Global Game-changers in food and health

Sep 18 2018 09:30 - 17:00

Wiurila , Viurilantie 126, 24910 Halikko


The uncomfortable truth....80% of all new food and health product launches fail within the first 12 months. But it doesn't have to be this way.

Success can be simple using the FourFactors® tool. A proven brand acceleration tool, the FourFactors® is designed to help you create better targeted innovations - and get them faster to market.

The FourFactors® Brand Acceleration System -

  • Connects trends with categories, brands and consumers in one visual model that helps you to find the sweet spot for innovation.
  • Facilitates step-by-step decision making
  • Creates actionable results
  • Creates team alignment and serves as one language across functions

Clarify, align, act...and succeed with the FourFactors®.



FOURFACTORS® MASTERCLASS: The Global GameChangers

All food & beverages are included in the price. Food is an important part of the experience at Wiurila Manor. Fresh, seasonal dishes utilise local flavours and ingredients, and are designed to be fulfilling, energising and delicious.

*Dietary concerns can be accommodated. Please note any dietary requirements during checkout.


AGENDA

INNOVATING THE FUTURE

  • What are the big global shifts that are changing consumer behavior? Tools and approaches for innovation.

WHERE ARE YOU PLAYING: THE GLOBAL GAME-CHANGERS

  • How to analyse the trends? What trends are right for you? Learn how to separate lasting trends from temporary fads.

WHERE DO YOU WANT TO GO: CATEGORY ANALYSIS

  • How to drive innovation on a category level? Strategies to enter, steal share or defend? Learn the importance of selecting the right market entry strategies

WHO TO TARGET: CONSUMERS

    • How to target the right consumer and motivation to drive margin or volume growth? Learn to recognize the four basic consumer drivers in food and health. How to communicate the (right) benefit?

    HOW TO GET THERE: POSITIONING & ROADMAP

    • How to position your brand for growth? How to pre-analyse the success potential for a new concept ahead of the launch? How to develop and share a brand innovation roadmap?

    MAKING IT HAPPEN: YOUR TEAM

    • How to create team alignment on strategy and brand position for optimal support of your organiSation? How to bridge R&D and Marketing? How to use the FourFactors® as a tool for action?



    WHY ATTEND?

    The Masterclass is an inspiring, energising day that includes:

    • Insight into the 3 big global shifts that are changing consumer wants & behaviours
    • Insight into the 6 game-changing strategies in food & health
    • An understanding of the FourFactors® tool, and how to use it to accelerate consumer-centric innovations in the market
    • A memorable experience with colleagues and peers at Wiurila Manor

    Learn what is happening, why it is happening and how you can make it happen for your business!


    WHO SHOULD ATTEND?

    The Masterclass will benefit anyone involved in innovation within food, health and nutrition. The FourFactors® is an invaluable tool for Management, Business Development, Sales & Marketing individuals to fast-track success with targeted innovations.


    ENQUIRIES

    If you have any questions about the Masterclass, please contact us at doorbell@invenire.fi.



    The Healthy Marketing Team

    Founded in 2007, the Healthy Marketing Team is today the leading global brand strategy and innovation consultancy for the global nutrition industry. The HMT is the home of the FourFactors®, a consumer centric co-innovation toolbox, based on 20 years of best practices in food & health marketing. In this Masterclass, Peter Wennström, creator of the FourFactors® model, will present insight into the 6 game-changing trends in food & health, and training on the FourFactors® tool. www.thehmt.com


    Invenire Market Intelligence Oy

    Invenire Market Intelligence Oy has been working with global and local clients in the food, nutrition and related markets since 2003. Working as the “& Co” partner to business leaders, Invenire’s business facilitation approach helps leaders think, create, connect and act to design and deliver better human-centric and sustainable systems, services and products. Invenire's lead Analyst & Strategist will deliver a valuable insight into the big global shifts occuring, and how they are changing the nature of the consumer-brand relationship. www.invenire.fi


    Wiurila Manor

    Wiurila is an esteemed manor of Finland, where heritage meets modern life. Set amongst natural parklands in Halikko, Finland, Wiurila offers an inspiring setting to focus and switch off from the everyday. Wiurila's historical buildings feature a wealth of history and culture, as well as modern creative spaces. Find out more at www.wiurila.fi.



    Early bird price (-20%) - Finnish customers (383.85 € + 24% VAT)

    Not Available


    Early bird price (-20%) - Other EU & International customers (383.85 € + 0% VAT)

    Not Available


    Attendee ticket - Finnish customers [479.80€ + 24% VAT]

    Not Available


    Attendee ticket - Other EU & International countries [479.80€ + 0% VAT]

    Not Available